Home » Our Team
EXECUTIVE DIRECTOR
FOUNDER & CHIEF SCIENTIST
DIRECTOR OF OPERATIONS
Director of Program Development
CREATIVE DIRECTOR
STRATEGIC & PROGRAMMATIC CONSULTANT
CURRICULUM DEVELOPER
WEB DEVELOPER
BUSSINESS DEVELOPEMENT & PROGRAMMING EXECUTIVE
CURRICULUM DEVELOPER
CHAIRMAN, BOARD OF DIRECTORS
PRESIDENT & CEO, TUCSON METRO CHAMBER
BOARD OF DIRECTORS
FORMER MLB PLAYER, ‘06 WORLD SERIES CHAMP WITH ST.LOUIS CARDINALS
BOARD OF DIRECTORS
DIRECTOR OF OUTREACH OF FAMILIA, UNIVERSITY OF ARIZONA COLLEGE OF EDUCATION
BOARD OF DIRECTORS
EDUCATOR
BOARD OF DIRECTORS
PRESIDENT % CEO, WATERS CENTER
FOR SYSTEMS THINKING
BOARD OF DIRECTORS
COSTUMER STRATEGY & LOYALTY MANAGER, PWC
BOARD OF DIRECTORS
SENIOR VICE PRESIDENT, LICENSING AT ONETEAM PARTNERS, TEAM USA WOMEN’S BASEBALL PLAYER
BOARD OF DIRECTORS
OPERATIONS DIRECTOR & VETERAN PROGRAMS, SPORTS ACADEMY
VENTURE LAB
BOARD OF DIRECTORS
ARIZONA DEPARTMENT OF EDUCATION, FOR CATHERINE RESEARCH AND EVALUATION OFFICE
EXECUTIVE DIRECTOR
As the Executive Director of Science of Sport, Heaton oversees all of the Non-Profit’s operations and programming. He has worked with over 35 professional sports teams to deliver impactful education programs (MLB, NBA, MLS, NFL, and College Conferences). Heaton also worked for the Arizona Diamondbacks as the Manager of Education Initiatives, where he managed all education programs in the community through the Sales Department, and helped start the D-backs Science of Baseball program. In addition, Heaton worked for the Los Angeles Galaxy from 2009 to 2011 where he was a Group Sales Account Executive.
Daren’s hobbies include watching/playing sports and trying to shoot under 80 in golf regularly. Daren lives in Los Angeles, with his wife Jennifer and daughter Zoe.
Contact Darren:
Email: daren@scienceofsport.org
CURRICULUM DEVELOPER
A dedicated and passionate educator with over 10 years of teaching experience, committed to fostering a love for learning and personal growth in students. Graduated with a Bachelor’s degree from Cal State LA and began a career working with after school programs across the Los Angeles area, providing academic support and mentorship to young learners. This experience led to a transition into middle school education, where he has been teaching science, math, and English Language Arts, inspiring students through engaging and impactful lessons.
Beyond the classroom, he has a deep passion for sports and athletics. A former high school soccer player, he has also dedicated time to coaching AYSO soccer, helping young athletes develop skills, discipline, and teamwork.
In his free time, he enjoys traveling, attending sporting events, and playing golf. Currently residing in Los Angeles, California, he shares his life with his beautiful wife, Ariana.
Contact Albert:
Email: albert@sciencesport.org
FOUNDER & CHIEF SCIENTIST
Dr. Ricardo Valerdi is the Founder and Chief Scientist of Science of Sport. He developed the Science of Baseball, Science of Soccer, Science of Basketball, and Science of Football programs in collaboration with MLB, MLS, NBA, and NCAA teams, respectively.
Dr. Valerdi received his Ph.D. from the University of Southern California in 2005 and was on the faculty at the Massachusetts Institute of Technology from 2005-2011. Since 2011, he has been a Professor of Systems and Industrial Engineering at the University of Arizona where he is also the Pac-12 Faculty Athletics Representative and the Director of the Sports Management Program at the Eller College of Management. In 2018 he was a Visiting Professor at the United States Military Academy at West Point.
In addition to his academic endeavors, Dr. Valerdi has been a consultant to the Department of Defense, SpaceX, and the NCAA.
Contact Ricardo:
Email: ricardo@sciencesport.org
DIRECTOR OF OPERATIONS
Meghan began working with Science of Sport as a Youth Ambassador for the Arizona Diamondbacks Science of Baseball in 2014, helping run camps and visit school programs. Now as Director of Operations, Meghan oversees the internal operations Science of Sport, manages our Board relationships and fundraising events, and creates processes to make Science of Sport more efficient and effective at providing programs to teachers and students across the country.
Her passion for athletics and education started as a swim instructor and coach in her teens, which turned into an assistant coaching position for her Alma Mater high school swim and dive team.
Meghan is a graduate of the University of Arizona's College of Medicine with a Bachelor of Science in Health Science in Physiology and a minor in Spanish. Meghan is a regular volunteer for Two Pups Wellness Foundation and spends her free time enjoying the AZ sunshine with her dog Cashew.
Contact Megan:
Email: meghan@sciencesport.org
Director of Program Development
Carly is a native of Chicago and graduated from Loyola University Chicago with a BBA in Sports Management. She loves sports and is passionate about many of them especially soccer. She was an All-American and played Division I college soccer at Loyola. She began coaching soccer shortly after graduation and began her career in sports working for the WNBA Chicago Sky in community relations and game operations. Carly also worked for a Chicago based sports marketing agency, in addition to coaching two youth girls’ soccer teams.
Carly currently resides in the Salt Lake City area. She has been with Science of Sport since 2019 and currently serves as the Director of Program Development. She manages multiple professional sports partnerships within Science of Sport in the NBA, G League, MLB, NFL, NHL, MLS, NWSL, and USL. Carly enjoys being outdoors, coaching youth soccer & being an aunt to her nephew.
Contact Carly:
Email: carly@sciencesport.org
CREATIVE DIRECTOR
Art Director/Creative Designer Dan Madsen has over 25 years of experience in graphic design, web design, illustration, and photography. For 12 years, Dan was the Director of Creative Print Services for Sony Pictures Entertainment, working on well over 200 films, such titles as Spider-Man 1,2 & 3, Men in Black I & II, and Stuart Little 1 & 2. Dan has also worked in the Comic-Con industry as a designer for over eight years, from the US and abroad.
Sports have always been Dan’s passion, playing baseball from tee-ball through high school, then adult league ball, and now coaching Little League. He also played three years of high school football and many years of ice hockey. Dan was also an accomplished ice hockey referee and had the opportunity to go pro up in Canada, but decided to go with his other passion of art.
Dan is a native of Whittier, California, and recently moved to Goodyear, Arizona, with his wife, four daughters, and son. Dan’s hobby is fine art photography, which is also part of his career. Of course, he loves a great Wiffle Ball game!
Contact Dan:
Email: dan@sciencesport.org
Founder, EDU Academy & Lovejoy Strategies
Originator and former senior director, 49ers EDU & 49ers Museum
Jesse Lovejoy is a strategic and programmatic design consultant working within the sports, museum and nonprofit spaces to bring bespoke STEAM education experiences to youth furthest from resource and opportunity. He is the originator and former senior director for both 49ers EDU and the 49ers Museum, and the Founder of EDU Academy and Lovejoy Strategies.
While spearheading the 2014 launch of the 49ers Museum—a 20,000 square foot facility featuring 11 unique gallery and exhibit spaces exclusively dedicated to the 49ers past, present and future—Lovejoy concurrently led the 49ers into a domain where no professional sports organization had ventured before, a comprehensive, direct-service STEAM education program for students in grades K-8, completely free to the end-user.
In 2017, as inbound interest in the 49ers EDU efforts exploded, Lovejoy founded EDU Academy, a 49ers-owned consulting arm which helped organizations envision, build and launch education programs. EDU Academy’s clients included the Los Angeles Rams, Chelsea Football Club, the National Soccer Hall of Fame/FC Dallas, Leeds United, the Oklahoma City National Memorial & Museum, and more. EDU Academy was the precursor to Lovejoy Strategies, which Jesse founded in 2022 to service his current partners, which include the Golden State Warriors, the Smithsonian Institution, the Saban Center, Play Like a Girl and others.
Lovejoy sits on the board of governors for the Science of Sport and the advisory committee for the California Science Center’s STEAM of Sports exhibit opening in 2025. He was named as one of Silicon Valley’s 40 most influential people under 40 years of age in 2016 by the Silicon Valley Business Journal, and one of SportTechie’s “20 Innovators” in 2017.
Before he joined the 49ers, Lovejoy was director of community relations and marketing for the San Diego Sports Commission/San Diego Hall of Champions where he served as a brand champion for community relations initiatives, awards programs, and educational opportunities for nearly three years.
Prior to his role with the San Diego Hall of Champions, Lovejoy served as a substitute teacher for the Catholic Diocese in San Diego and then as an English teacher at a language academy before taking the Hall of Champions position.
Lovejoy holds a Bachelor of Arts degree in communications from San Diego State University-California State University. He lives with his wife and two daughters in Santa Cruz, California.
