The Entrepreneurs Game Plan Program, Presented by Firstrust, is a dynamic, hands-on learning experience designed to equip high school students with the tools and knowledge needed to navigate the business world through the lens of the sports industry. This interactive program blends financial literacy, business strategy, and sports innovation, culminating in a student-led pitch competition. Participants will explore essential financial topics such as budgeting, money management, and revenue generation while developing business strategies inspired by real-world scenarios from the NFL. Each lesson ties in the intricacies of running a successful sports organization—from player salaries to game-day operations—providing students with a unique opportunity to understand the business of sports. Throughout the program, students will work collaboratively to develop their own business ideas, refine them, and present their concepts in a Pitch Competition held at the stadium.
